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News Release



What is VBrochure?

The VBrochure Online Merchandising System helps hoteliers better merchandise their hotel properties wherever travel shoppers are researching hotels online.

The System Includes:

Distribution to the VNetwork™
The VNetwork is the largest, most universally accepted and online visual content distribution network for the global travel industry.

Multimedia Viewer
The Multimedia Viewer is distributed to the VNetwork and can contain photos, virtual tours and other rich media that showcase the hotel.

Access to VScape®
VScape is the user-friendly, web-based digital asset management system used to manage rich media content in the Multimedia Viewer.

Why VFM Leonardo?

Carlson Rezidor has named VFM Leonardo the preferred distributor of rich media for individual Carlson Rezidor properties. Carlson Rezidor properties that wish to improve the visual merchandising of their hotels online are encouraged to distribute virtual tours to VFM Leonardo VNetwork - the largest and most universally accepted network of travel sites in the industry.

Carlson Rezidor is already distributing images for my property. Why do I need VBrochure?

Carlson Rezidor delivers your hotel’s photos to all of the channels in the VNetwork. 360° virtual tours are on Carlson Rezidor branded sites but are not being distributed to the VNetwork, which means, there are a lot of travel shoppers on online travel agencies that are not seeing them. Studies prove that travel shoppers use more than just to research hotels online. That’s why we highly encourage you to also get your virtual tours on third-party sites as well.

VBrochure offers you the opportunity to further enhance your online presence by better merchandising your property. It enables you to have the photos distributed by Carlson Rezidor corporate displayed with virtual tours in a highly-compatible Multimedia Viewer onVNetwork channels and/or your independent websites - providing a more engaging experience for travel shoppers and driving more bookings.

Does VBrochure include production?

VBrochure does not include production. However, VFM Leonardo offers rich media production through GeoBeats Video Packages and Vizual Studios. Production costs are in addition to VBrochure. Please consult with Carlson Rezidor before embarking on the production of still images or virtual tours – projects have been initiated that may benefit your property. 

What do other Carlson Rezidor properties say?

David Attardi, Director of E-Commerce at B.F. Saul is responsible for ensuring that people are finding AND booking B.F. Saul’s hotels (many of which are Carlson Rezidor properties) says: “Media, Media, Media…Visuals SELL hotel rooms… show them off! E-Brochures are GREAT selling tools that let you show off your hotel.”

Can I distribute content I own through VFM Leonardo?

Yes. Media produced by third-party Carlson Rezidor approved vendors can be distributed to the VNetwork with the purchase of VBrochure and required media units. VFM Leonardo’s VBrochure is the only online merchandising system of its kind that distributes multiple types of media in a highly-compatible Multimedia Viewer for display on the largest number of travel channels and websites.